Thursday, 7th July 2016

Mobile customers lack loyalty

New survey results: The death of American newspapers?

We love mobile at OnePoint Global (, and we love mobile surveys. We have tested our own survey platform again (we love doing that), to find out about the US presidential election.

We did a survey with American citizens to find out how their opinions about the presidential candidates were formed. We asked where the respondents had last heard about Donald Trump. This gives an interesting picture of the American media landscape. 62% had last heard or seen about Trump on TV, 24% online, 6% on the radio, 4% on twitter and 1.3% on billboards/signs. Only 2.6% of the Americans had last heard or seen something about Donald Trump in a newspaper, proving how other channels are taking over as the major sources of information.

About OnePoint Global

OnePoint Global ( is the global mobile survey software platform leader. Our mobile survey technologies - including our flagship APP, SMS, Online and MobileWeb - help companies gain feedback in entirely new ways. OnePoint Global is the trusted choice of global research agencies and brands. Our mobile research capabilities have supported over 30,000 studies across 87 countries with over 32 million mobile surveys completed each year. Our surveys are fully optimised for all mobile devices, making it easy to answer them on any device. We love mobile and our best-in- class mobile survey solutions enable mobile surveys to be undertaken across Any Handset, Any Country, Any Language – Anytime, Anywhere.

Media Contact

Stina Smemo Strachan
Tel: +44 07740303255

Additional Contact Information

UK: +44-870-414-2625

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