Thursday, 4th May 2017

Mobile customers lack loyalty

OnePoint Global Launch Powerful Voice of the Customer In-App Mobile Survey Solution

Turning a customer app into an always-on feedback channel - offline or online

Today OnePoint Global the specialist provider of mobile survey solutions, announced the launch of its In-App mobile survey solution. In-App is a unique Voice of the Customer (VoC) insights tool that collects feedback from inside an existing customer app – iOS or Android.

Whether consumers are online or offline, the In-App survey solution adds a new feedback channel to the mix of existing research channels in a world where respondents are hard to find and to activate. It can add to or replace traditional online surveys and makes use of a channel that the consumer has already chosen as a way to interact with the brand.

“Mobile enablement is a key area for consideration when designing a VoC programme. Surveying the customer experience from within the clients’ app adds significant benefits for the user as well as the market research agency and brand owner.” Said Rob Huijboom, Chief Commercial Officer, OnePoint Global. “Although the clients’ app is now becoming a survey channel, surveys are not always about the app-experience itself. Importantly they can also be about any type of contact the consumer has with the brand, retail, contact centre, indeed just about everything.”

The ability to trigger surveys in the client app is a far improved and more powerful way of capturing feedback demonstrating brand differentiation and enhanced customer experience.

The consumer is invited to participate in a survey with an In-App notification and replies in the trusted customer app environment. The survey is fully client branded, further reinforcing the brand whilst delivering higher response and completion rates. In addition to traditional browser based surveys, app technology enables the use of device specific functionalities such as video, voice, barcode scanning and geographic capabilities to engage or geo-trigger an In-App survey. This solution provides greater capabilities, richer data and therefore better insights. What’s more, clients won’t need to re-release the app if they change the In-App survey.

Our mobile survey innovation transforms clients’ existing customer apps into survey assets, quickly and without costly development. Built using Software Development Kits (SDK) within an Open Source environment, clients can seamlessly use and integrate In-App into their existing Customer Experience survey architecture and business reporting tools.

Notes to Editors
About OnePoint Global

OnePoint Global enables mobile surveys to be taken on any device, in any country, in any language – anytime, anywhere.

As the leading specialist provider of mobile survey solutions, our Software as a Service (SaaS) technology enables Market Research agencies, Customer Experience specialists and Brand Owners to reach any target audience through any mobile device either offline or online.

Our suite of mobile and online survey modules (APP, In-App, SMS, Online and MobileWeb) can be used on an individual basis; as well as options to take a completely white-labeled approach.

We also offer clients the ability to create and build their own mobile survey products or integrate specific survey modules within their existing survey platform architecture through an Open Source environment using Software Development Kits (SDKs).
Tel: +44 (0) 870 414 2625

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