"Our criteria for selecting a mobile
research provider covered a number of aspects. These ranged from
technology capabilities (such as ability to scan barcodes, upload
photos or videos and allow for GPS enabled handsets), to the
ability to customise white label apps and to provide incentives
direct to the respondent's handset. In terms of results criteria,
we were looking for real-time reporting, which should also deliver
a greater number of completions and more quickly. Finally, we
wanted a global solution that was easy to manage; that is, one user
account capable of running hundreds of mobile projects for various
clients, on any handset, in any country and in any language.
This set of requirements seems like a tall order but OnePoint
Global were able to deliver on it all - that's why we chose them.
Based on the work we have done with them so far, I have to say that
mobile surveys are great for providing a true reflection of the
experience as it happens; when speed is of the essence. Mobile
surveys allow us to really engage with consumers how, when and
where they want in a simple, convenient and cost effective
way."
Jessica Keyani Associate Director, Consumer Research, UK,
Nielsen
www.nielsen.com