Mobile Research News & Events

To celebrate our love for mobile and Valentine's Day, OnePoint Global are giving away amazing prizes every day between 13 and 17 February 2012.

If you'd like to share the love, then taking part couldn't be easier. Our Big Love Story is open to anyone within the world of insight and feedback. You don't have to be a OnePoint Global client to play.

You could win dinner for two, Amazon and iTunes vouchers or a HD video camera. And for those who play for three days or more, you'll have the chance to win an iPad®2.

Listen to our CEO, Neil Jessop to learn more ›

OnePoint Global's Chief Research Officer Dr Tim Snaith joined the Market Research Society's panel debate on 'Is mobile research reliable, representative or rigorous enough?' at the Market Research Society's recent Mobile Insights Conference in London.
Amongst the topics discussed by the panel were:

• The representativeness in mobile research and the impact it has on the integrity of research
• A comparison of levels of engagement between respondents using fixed and mobile research devices
• The representativeness in mobile research and the impact it has on the integrity of research
• Measuring how mobile device type and the device sophistication affects research results
• Assessing the extent to which the limitations of mobile technology may impact the validity of research findings
• Determining the extent to which people are responsive to market research, when engaging in social activities

On 3rd November, OnePoint Global and partner Toluna, conducted a mobile panel survey, asking Americans to share details about their lunch that day.

Setting up and conducting the survey was easy; the day before, 191 panel members replied to an invitation to take part. The rest of the survey then took place via a live webinar, allowing webinar participants to experience the speed and capability of the scripting, the ease of launch and the speed of response.

The results speak for themselves:

• 51% completion rate in 25 minutes
• 80% completion rate in under 2 hours
• 84% completion rate in 12 hours

And the most popular choice for lunch that day was ....., eaten at home/ in the office.

A recent white paper from OnePoint Global's client Measure CP revealed that customer satisfaction response rates jumped to 15%, when they introduced a Text/ SMS program. And the responses are actionable. Read More ›

In just 30 minutes you can experience a mobile project from scripting to results as we find out what Americans are having for their lunch, what their choices were, how they felt about it and what they think could improve their lunchtime experience. Mobile research adds 'in-the-moment' and location to the research mix... As leaders in mobile research, OnePoint Global enables you to discover, engage and motivate your audience in real-time. Toluna has a unique ability to find and survey individuals based on a thorough understanding of what people would like to engage in.

We hope you can join us! Click here to register

OnePoint Global is pleased to announce the launch of its TellMe App, the industry's most comprehensive and feature-rich mobile survey app to date. In response to growing market demand for mobile surveys, the TellMe App provides the opportunity to offer a white-labelled solution that can be deployed quickly and easily. The app provides a simple route to opening another channel of mobile interaction, suitable for panel development, market research, mobile marketing and crowd-sourcing.Read More ›

OnePoint Global's Chief Research Officer Dr Tim Snaith, will be participating in a panel debate on this topic at the Mobile Insights Conference in London on 27 October 2011. Read More ›

You are invited to come along and visit OnePoint Global at stand D172 at the upcoming Insight Show held at Olympia, London on 29-30 June 2011. Part of Marketing Week Live, The Insight Show is Europe's largest dedicated market research event.

OnePoint Global (www.onepointglobal.com), formerly OnePoint Surveys, has changed its company name to OnePoint Global, effective June 8, 2011. OnePoint Global, the global market leader in mobile research and interaction, is executing its next generation business strategy dedicated to making "mobile interaction easy" and cost-effective for any size business across the globe. Read More ›

Notably, Mobile surveys ranked 2nd as the technology/methdology expected to increase in adoption in the next 12 months. Read More ›

Seamless integration of engaging feedback tools delivers new value from existing mobile apps through enhanced brand interaction and insights. Read More ›

Our mobile research expert, Jim Schwab, will be presenting at the 2nd International Conference on Market Research in the Mobile World. Read More ›

Last month, OnePoint supported client Toluna to deliver Allen and Gerritsen's 8th annual NFL Super Bowl advertising survey via mobile - evaluating 52 adverts in real-time. Read More ›

Liz Nelson, co-founder of research giant Taylor Nelson Sofres and industry guru, writes for mobiThinking and produces a useful "Insider's guide to surveying your target audience using mobile", confirming OnePoint as one of the big players in mobile research. Read More ›

OnePoint, the global market leader in mobile insight, information exchange and engagement which helps drive business improvement, is pleased to announce that Chief Research Officer (CRO) Dr Tim Snaith, has been selected by ESOMAR to take part in a new Project Team for Mobile Interactive Research. Read More ›

OnePoint, the global market leader in mobile insight, information exchange and engagement to drive business improvement, is pleased to announce the launch of its blog. Read More ›

OnePoint continues to take the mobile research experience to the next level by providing real-time, actionable insight to drive business improvement. Read More ›

When the Greenbook Research Industry Trends Report recently asked researchers to name the new technology, research platform or methodology that most excites them, 'Mobile' ranked as the second. Read More ›

The October 2010 issue of ESOMAR's magazine 'Research World' discusses how technology and innovation are shaping the research industry. Two articles are devoted to mobile research. Read More ›

Tom Woodnutt, Director of Innovation at Hall and Partners explains how the speed and depth of mobile research can legitimately become part of the brand experience. Read More ›

Listen to OnePoint's CEO Neil Jessop and Chief Research Officer Dr Tim Snaith being interviewed by Eric Bell, the founder of the social network Market Research Global Alliance (MRGA).
Read More ›

OnePoint Surveys is pleased to announce the appointment of Simon Brock as Business Development Manager for the UK. Read More ›

Market Leader in mobile research continues to grow at fast pace. OnePoint Surveys is pleased to announce the appointment of Jim Schwab as Senior Vice President of Business Development for the USA and Canada. Read More ›

A recent article, written by respected industry leader Leonard Murphy, commenting on the major growth of mobile market research, recognises OnePoint Mobile Surveys and client Communispace as "...seeing the writing on the wall and pioneering this brave new world we find ourselves on the cusp of." Murphy predicts that in a years time mobile research will be "following the same trajectory that online research took in the early 2000′s, although vastly accelerated." It is also his belief that the combination of social media and converged mobile will have a more profound impact on the market research industry than any other socio-technological trend ever has. Read More ›

OnePoint expands mobile research capability with unique voice messaging. Read More ›

OnePoint Mobile Surveys' CEO, Neil Jessop will be chairing the first Market Research Society (MRS) conference which will focus solely on mobile research on the 30th June 2010.
Read More ›

OnePoint Surveys, the global market leader in mobile phone survey technologies and services, has published a white paper highlighting the risk that mobile research could become the greatest missed opportunity for the Market Research industry, if not handled appropriately. Read More ›

OnePoint Surveys, the global market leader in mobile phone survey technologies and services, has expanded its mobile research platform to include the collection of video and picture messages, significantly enriching the 'in-the-moment' insight captured by the mobile phone. Read More ›

Mobile research has vast potential in South Africa due to high mobile penetration, where other methods such as online is quite niche in its approach. Engaging with audiences in real-time during the upcoming World Cup will prove invaluable. Read More ›

OnePoint Surveys is celebrating its huge increase in revenues in 2009 by opening its first international office in New York. Read More ›