Webinars Any handset. Any country. Any language.

The OnePoint Webinar series is designed to offer thoughts and insights on the deployment of mobile interaction

Below you can browse the archive of our 30 minute webinars which run monthly and view the audio recording and presentation slides.

To receive an invitation to each of our webinars, please register here ›

26 April 2012, 4PM GMT - What's on the minds of Global CEO's when considering Mobile Market Research?

Our Chief Research Officer, Dr Tim Snaith, will be talking to Robert Philpott, former Synovate Global CEO, who with over 30 years experience in market research and experience of the transition from paper to telephone to on-line, will talk about both the speed of adoption and the commercial imperatives of growing a new research channel.

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22 March 2012, 4PM GMT - Putting Mobile Insights into Action

Restaurants and Retailers alike rely on the guest experience to differentiate themselves from the competition.  Join us to hear how Abt SRBI is helping one of the world's largest quick serve restaurants gather deeper insights and take action in over 5000 locations.

Abt SRBI's revolutionary OneVoice Solution incorporates mobile to connect with customers and employees in thousands of locations.

Learn how customer feedback is turned into actions that drive results and how mobile has helped increase the volume and quality of insight whilst reducing costs.

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23 February 2012, 4PM GMT - Mobilising Public Opinion: Ipsos MORI

Join us to hear how Ipsos MORI has added mobile to its stakeholder consultation toolkit.

Reach and inclusion are key to garnering widespread engagement in public consultations. Hear how Ipsos MORI revolutionised public consultation using mobile as a channel and increased the number of participants by 22,000!

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31 January 2012, 4PM GMT or 9AM MST - Allegiance and OnePoint Global Present 'Mobile VOC in Action'

Join us to hear how Voice of the Customer (VOC) powerhouse Allegiance is using the OnePoint Global solution to support their clients.

We have talked a number of times about mobile and VOC/EFM applications and why it's a good fit. During this webinar Allegiance, a OnePoint Global agency partner, will talk about why they have made the leap and invested in mobile, why it's a good fit and a few initial findings and what their future plans are.

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15 December 2011, 16:00 GMT - The OnePoint Global Webinar Series summary and highlights

Join us as we revisit the webinar topics from throughout 2011. We will reflect on the advances in mobile research as the 5th methodology and share thoughts for what 2012 will look like across the mobile research landscape.

29 November 2011, 16:00 GMT - The top 20 FAQs on mobile research in 2011

As pioneers in mobile research technology, and with over 20,000 mobile projects supported to date, we get a lot of questions. This session will answer the top 20 questions that global research agencies and brand owners have been asking this year.

Topics include:
"What influence does adding mobile to the mix have on response rates across other channel options (IVR, Online) for customer feedback programmes?"
"How do you know which is the best mobile channel for research in different countries - when to choose SMS, WAP, Apps?"
"How do we capture a person's location in our research?"
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3 November 2011, 16:00 GMT - Watch the WORLD'S FIRST EVER real-time publicly viewable mobile survey

OnePoint Global and Toluna Pioneering Global Mobile Research! Join us and Toluna to see us lift the lid and take a look at the WORLD'S FIRST EVER real-time publicly viewable mobile survey. We'll be finding out what Americans are having for their lunch, what their choices were, how they felt about it and what they think could improve their lunchtime experience. Mobile research adds 'in-the-moment' and location to the research mix. Based on a thorough understanding of what people would like to engage in, Toluna has a unique ability to find and survey individuals. We hope you can join us to experience this mobile project from scripting to results in real-time.

29 September 2011, 16:00 GMT - Harnessing the power of video, picture, voice, barcodes and text analysis for mobile insight

The mobile phone has provided researchers with unprecedented access to the real-time day-to-day experiences of people going about their daily activities. Through the use of the mobile's enhanced media features we can now see, hear and experience what they experience providing opportunities for new and deeper insights as if we were there with them.

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25 August 2011, 16:00 GMT - Integrating mobile and making it work for YOUR business

Join us to hear about the many different ways in which businesses are integrating mobile communications not only into their business practices, but into their business systems to enhance their real-time "Always on" two-way communications with customers and employees.

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26 July 2011, 16:00 GMT - Mobile MR Best Practices for Optimising Results and Response Rates

Mobile MR is the hottest topic today for those interested in market and customer insights. This webinar will provide you with key learnings on conducting mobile MR the "right way" for the best results possible - gathered from over 20,000 projects across 74 countries.

Learn the science behind the art of mobile; it's not as simple as keeping the questions shorter than online. With a combination of best practices your response rates can be as high as 85%.

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