OnePoint Global mobile research opens up two-way communication with participants how, when and where they prefer, via their mobile device. It provides real-time, in-location insights from even the hardest to reach customers, from any handset, country and language; all with unrivalled response rates of 55%+, and 80% completes within two hours of interaction.

Mobile market research also offers increased convenience, accuracy and cost-effectiveness, while preserving researcher control; from designing surveys and collecting responses via the web, to analysing results with automated reporting tools for rapid insights in real-time.

• Delivers rapid feedback in real‐time, with direct access to participants
• Offers a rich triangulation of insight by combining media, voice, barcodes, pictures, in-location surveys and more - offering the depth of researcher insight without the presence of another individual
• Offers a true reflection of the experience 'in-the-moment'
• Reaches new participants not available via other channels
• Gives customers a personal and enjoyable experience using their preferred communications medium to interact with surveys and brands
• Provides higher completion rates, thanks in part to reminders that encourage responses and invite users to trigger surveys at key moments
• Complements traditional research by offering a holistic view of customer experiences
• Is cost-effective