Key Applications
Any handset. Any country. Any language.
Mobile Audience Measurement - Improve
Reach,
Response and Representativeness
Mobile interaction increases the immediacy, accuracy, reach
and
representativeness of audience measurement research.
OnePoint
Global delivers unrivalled response rates of over 55% in
real-time,
in-location, with 80% completes within two hours of interaction
-
even from the hardest to reach age/ethnic groups and
locations.
The mobile is the most suitable device for real-time,
in-location audience measurement surveys. It is a communication
channel that is always-on; convenient, interactive and engaging,
and is how, when, where consumers prefer to communicate
today.
With OnePoint Global, participants are able to respond to
'in-the-moment' audience measurement surveys which are linked to TV
programming schedules - providing real-time, accurate insights.
Mobile interaction provides an engaging two-way connection between
media and the viewer that captures aggregates and integrates
multi-channel mobile responses, including SMS, WAP/Mobile web and
mobile applications, for immediate analysis alongside
complementary, multi-modal audience measurement data.
Benefits of complementing audience measurement research
with mobile interaction with OnePoint Global include:
- Captures 'in-the-moment' feedback from surveys linked to
programming schedules
- Offers a new mode of interaction, engagement and rewards for
respondents
- Reaches new participants not available via other channels
- Achieves high response and completion rates - 55%+, and 80%
within two hours of engagement, respectively
- Taps into customers' preferred communications channel,
in-location and convenient to interact 'in-the-moment'
- Enables video, photo and voice capture for detailed respondent
experience
Solutions
