Mobile diary tracking enables participants to report on their activities, intentions and decisions in real‐time via their mobile devices, using SMS, WAP/Mobile web and mobile apps - all without the need, influence or cost of a researcher.

The insight gained via mobile diary tracking is significantly richer than with traditional methods, thanks to the ability to capture information 'in-the-moment', using mobile barcode readers, picture, video, voice messages, and location-based (GPS) mobile technologies.

• Offers a rich triangulation of insight by combining media, voice, barcodes, pictures, in-location surveys and more - offering the depth of researcher insight without the presence of another individual
• Delivers rapid feedback in real‐time
• Provides higher completion rates, thanks in part to reminders that encourage responses and invite users to trigger surveys at key moments
• Is cost effective
• Complements traditional research by offering a holistic view of customer experiences
• Captures "hidden moments" that other research does not have the capability to track