Key Applications Any handset. Any country. Any language.

Optimise Your Cross-Channel Mobile Web Experience

Mobile interaction provides real-time, in-location behavioral and
emotional insights into consumers' mobile web experiences, across
their mobile footprint - providing a holistic understanding of your
key drivers in the mobile channel.

Consumers' trails of engagement and paths-to-purchase are increasingly fragmented and mobile. Today consumers hop between text screens, mobile marketing messages, apps, web browsers and mobile websites; resulting in click-throughs to engage and make a purchase, or not.

Mobile interaction enables you to get a broad view of all mobile channel interaction as well as optimise mobile websites to increase customer traction along the way. With OnePoint Global's mobile interaction, you can engage with customers 'in-the-moment' to learn what triggered or detracted their purchase. Deploy pop-up surveys at any point in a mobile website for on-the-spot feedback or white-label our survey app interface and engage with existing app users in real-time and in-location to understand what triggered certain behaviors and purchases. 

Behavioral data alone is not enough; with mobile interaction you can triangulate your understanding of customers' browsing experiences with 'in-the-moment' feedback that leads to better targeting of user experiences and buying behaviors. 

Benefits of OnePoint Global mobile interaction include:
  • Taps into customers' preferred communications channel, in-location and convenient to interact 'in-the-moment'
  • Achieves high response and completion rates - 55%+, and 80% within two hours of engagement, respectively
  • Captures feedback in real‐time, enabling appropriate and rapid resolution
  • Delivers real-time and location-based surveys; automatically activated based on location

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