Key Applications
Any handset. Any country. Any language.
Optimise Your Cross-Channel Mobile Web
Experience
Mobile interaction provides real-time, in-location behavioral
and
emotional insights into consumers' mobile web experiences,
across
their mobile footprint - providing a holistic understanding of
your
key drivers in the mobile channel.
Consumers' trails of engagement and paths-to-purchase are
increasingly fragmented and mobile. Today consumers hop between
text screens, mobile marketing messages, apps, web browsers and
mobile websites; resulting in click-throughs to engage and make a
purchase, or not.
Mobile interaction enables you to get a broad view of all mobile
channel interaction as well as optimise mobile websites to increase
customer traction along the way. With OnePoint Global's mobile
interaction, you can engage with customers 'in-the-moment' to learn
what triggered or detracted their purchase. Deploy pop-up surveys
at any point in a mobile website for on-the-spot feedback or
white-label our survey app interface and engage with existing app
users in real-time and in-location to understand what triggered
certain behaviors and purchases.
Behavioral data alone is not enough; with mobile interaction you
can triangulate your understanding of customers' browsing
experiences with 'in-the-moment' feedback that leads to better
targeting of user experiences and buying behaviors.
Benefits of OnePoint Global mobile interaction
include:
- Taps into customers' preferred communications channel,
in-location and convenient to interact 'in-the-moment'
- Achieves high response and completion rates - 55%+, and 80%
within two hours of engagement, respectively
- Captures feedback in realātime, enabling appropriate and rapid
resolution
- Delivers real-time and location-based surveys; automatically
activated based on location