News and Events

Thursday, 30th March 2017

MaritzCX Strengthens Mobile Survey Response Rates with OnePoint Global

MaritzCX partners with OnePoint Global to provide SMS gateway and mobile survey services for extended International Customer Experience (CX) reach

High Wycombe, England – 30th March 2017 – MaritzCX, the world’s leading customer experience technology and services company, today announced its partnership with OnePoint Global, a global leader in mobile and online surveys. The partnership fully empowers clients with a global mobile CX survey solution, to further extend their programmes in today’s bourgeoning mobile world.

The partnership with OnePoint Global allows the systematic integration of SMS as an additional feedback tool which is entirely complementary to existing CX survey architecture.

SMS surveys are transmitted in any language consistently across all time zones to any type of handset. Customers benefit from increased completion rates, speed of transmission and response along with the ability to reach their target audiences in their channel of choice.

SMS coverage is currently available in all countries (with the exception of North Korea and Eritrea), and when used as a feedback channel adds speed and scalability to CX programmes with up to 80% of respondents replying to an SMS survey in less than 2 hours.

“With the increased time spent on mobile devices and tablets, mobile engagement has become an essential part of a complete CX programme, especially in the B2C market,” commented Stephan Thun, CEO International at MaritzCX. “For our clients we aim to ensure that every survey is a highly personalised experience. By being able to deliver surveys to all types of devices our clients see a significant increase in structured responses both in volume and the time to reply.”

Designing and delivering compelling mobile surveys that engage customers and consumers and drive response rates requires a fully-integrated global SMS service. The partnership between MaritzCXand OnePoint Global provides a single ‘always-on’ industry leading gateway for high quality, high volume SMS traffic. OnePoint Global SMS allows for localised (in country number) and international coverage through a single gateway connection, to deliver a consistent approach to mobile survey fulfilment. Format rendering ensures compatibility with all mobile devices and the SMS service supports optional online surveys.

When deploying SMS surveys for instance in the financial services or telecommunications sectors, completion rates have increased to between 20-32%. An above average rate achieved by providing a convenient way to respond, fitting the changing lifestyle.

Tim Snaith, Chief Research Officer at OnePoint Global, added “We are extremely pleased to be partnering with a market leading provider of CX solutions. Our collective sector expertise and joint recognition of the importance to appeal to target audiences by providing a positive, personalised, branded Mobile CX survey solution offers clients a unique proposition to reach their target audiences in today’s Mobile world. We fully complement MaritzCX’s research services and CX domain knowledge.”

The OnePoint Global partnership further extends the value of a personalised experience across mobile networks and languages, to send and collect data via Mobile research channels and to analyse within existing CX Management suites.

Notes to Editor

About MaritzCX

MaritzCX® software and services help organisations see, sense and act on the experiences and desires of every customer to increase retention, conversion and lifetime value. With an unmatched combination of customer experience (CX) software, research science, vertical market expertise and managed programme services, MaritzCX ingrains CX intelligence and action systems into the DNA of business operations through its 12-point CXEvolution process. To take the complimentary CX assessment, visit http://www.maritzcx.co.uk/assessment. For more information about MaritzCX, visit www.maritzcx.co.uk.

About OnePoint Global

OnePoint Global enables mobile surveys to be taken on any device, in any country, in any language – anytime, anywhere.

As the leading specialist provider of mobile survey solutions, our Software as a Service (SaaS) technology enables Market Research agencies, Customer Experience specialists and Brand Owners to reach any target audience through any mobile device either on or offline.

Our suite of mobile and online survey modules (APP, In-App, SMS, Online and MobileWeb) can be used on an individual basis; as well as options to take a completely white-labelled approach.

We also offer clients the ability to create and build their own mobile survey products or integrate specific survey modules within their existing survey platform architecture through an Open Source approach by making available the source code of our mobile survey capabilities.

www.onepointglobal.com
pr@onepointglobal.com

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MaritzCX Strengthens Mobile Survey Response Rates with OnePoint Global

Wednesday, 1st March 2017

OnePoint Global Empowers Market Research Industry with Open Source Access to its Suite of Mobile Survey Technologies

Today OnePoint Global announced that they are first to market with a unique Open Source approach by making available the source code of its next generation mobile survey platform. The platform has been built on a suite of its own Software Development Kits (SDK) empowering the Market Research and Customer Experience Industries to access and use the company’s mobile software tools on a Software as a Service (SaaS), or custom build basis.

Through adopting an Open Source approach clients will be able to create and build their own mobile survey solutions, integrate specific survey modules within their existing survey platform architecture or take a completely white labeled approach. The platform and its modules are fully mobile optimised, responsive, accessible and easy to use.

“We recognise the global growth of mobile and by creating Open Source access to our Mobile Survey Platform and solutions, we are enabling Market Research and Customer Experience specialists to adopt best-in-class technology to build their own proprietary Mobile Survey solutions, without the massive associated development cost or time.” Said Doug Morris, Chief Technology Officer at OnePoint Global.

  • For Market Research agencies and Sample Providers – this new approach as an example will enable them to build their own white-labeled apps quickly and easily, bringing speed to market of new insights channels and a strong competitive edge.
  • For Customer Experience Specialists and those running customer feedback programmes – this new approach as an example will enable the incorporation of a powerful mobile survey engine into brand owner apps, delivering real-time insights, unlike any other solution available in market.

For more information about this new approach contact- www.onepointglobal.com

Notes to Editors
About OnePoint Global

OnePoint Global enables mobile surveys to be taken on any device, in any country, in any language – anytime, anywhere.

As the leading specialist provider of mobile survey solutions, our Software as a Service (SaaS) technology enables Market Research agencies, Customer Experience specialists and Brand Owners to reach any target audience through any mobile device either on or offline.

Our suite of mobile and online survey modules (APP, In-App, SMS, Online and MobileWeb) can be used on an individual basis; as well as options to take a completely white-labeled approach.

We also offer clients the ability to create and build their own mobile survey products or integrate specific survey modules within their existing survey platform architecture through an Open Source approach by making available the source code of our mobile survey capabilities.

www.onepointglobal.com
pr@onepointglobal.com
Tel: +44 (0) 870 414 2625

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Mobile customers lack loyalty

Thursday, 4th August 2016

OnePoint Global appoints Rick Carbone as Corporate Advisor and interim Chief Financial Officer (CFO).

From today, Rick is a member of the Global Senior Management Team, responsible for managing the financial operations of the company and in charge of the OnePoint Global accounting function.

The appointment is a direct result of OnePoint Global’s significant growth this year and plans for further growth over the next three years, as the market research world turn to the pioneers of mobile surveys when increasingly adopting mobile research.

“Rick joins OPG at an exciting time and we will certainly benefit from Rick’s significant experience and background in the market research sector,” says OnePoint Global’s CEO, Neil Jessop.

“OnePoint Global have been experts in the mobile survey arena for ten years. They already provide SMS, app and mobile web survey capabilities to many of the world’s leading research firms and I am looking forward to working with the team, as we move into this exciting next phase,” says Rick Carbone.

Carbone has spent the majority of his career in the market research industry working for some of the largest global market research agencies. He has been CFO for North America at TNS, CFO Americas at Synovate and has been CFO at Lieberman Research Worldwide. He has spent the last couple of years in the direct marketing industry as SVP Operations at Harte Hanks.

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Mobile customers lack loyalty

Thursday, 7th July 2016

New survey results: The death of American newspapers?

We love mobile at OnePoint Global (www.onepointglobal.com), and we love mobile surveys. We have tested our own survey platform again (we love doing that), to find out about the US presidential election.

We did a survey with American citizens to find out how their opinions about the presidential candidates were formed. We asked where the respondents had last heard about Donald Trump. This gives an interesting picture of the American media landscape. 62% had last heard or seen about Trump on TV, 24% online, 6% on the radio, 4% on twitter and 1.3% on billboards/signs. Only 2.6% of the Americans had last heard or seen something about Donald Trump in a newspaper, proving how other channels are taking over as the major sources of information.

About OnePoint Global

OnePoint Global (www.onepointglobal.com) is the global mobile survey software platform leader. Our mobile survey technologies - including our flagship APP, SMS, Online and MobileWeb - help companies gain feedback in entirely new ways. OnePoint Global is the trusted choice of global research agencies and brands. Our mobile research capabilities have supported over 30,000 studies across 87 countries with over 32 million mobile surveys completed each year. Our surveys are fully optimised for all mobile devices, making it easy to answer them on any device. We love mobile and our best-in- class mobile survey solutions enable mobile surveys to be undertaken across Any Handset, Any Country, Any Language – Anytime, Anywhere.

Media Contact

Stina Smemo Strachan
Email: stina.strachan@onepointglobal.com
Tel: +44 07740303255

Additional Contact Information

UK: +44-870-414-2625
tellmemore@onepointglobal.com

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Mobile customers lack loyalty

Tuesday, 19 April 2016

New survey: 43% will not answer their phone to an unknown number

We love mobile at OnePoint Global, and we love mobile surveys. We have tested our own survey platform again (we love doing that), to found out about respondents’ preferences when it comes to survey invites and mobile surveys in general.

OnePoint Global found that only 16% of people answer their phone if they don’t recognize the number. 43% of people never answer the phone if the number isn’t in their contacts. This goes some way to explain why some phone surveys struggle with response rate.

Our survey shows that as many as 60% of people read a text message from a number they don’t recognize. Our experience is that SMS survey invites lead to a significant increase in response rate and speed of response.

79% of respondents said they never check their spam folder or check it less than once a week, by which point a survey might have closed. It is a common problem that e-mail survey invites mistakenly end up in the spam folder.

When we asked how people would prefer to receive a survey invite, e-mail and SMS invites ranked higher than survey invites at the end of a call, receiving a phone call or face-to-face. People want to do surveys when it suits them, not when it suits the researcher.

Finally, we asked how much time people would be happy to spend on a mobile survey, and 83% said they’d spend five minutes or less. The optimal survey length is in our experience 5 question SMS survey or a 10 question Mobile Web survey, showing the importance of keeping surveys short.

Key findings:

  • 83% would dedicate five minutes or less on a mobile survey
  • 43% will not answer the phone if they don’t recognize the number
  • 79% check their e-mail spam folder once a week or less
  • 60% will read a text message (SMS) from an unknown number

About OnePoint Global

OnePoint Global is the global mobile survey software platform leader. Our mobile survey technologies - including our flagship APP, SMS, Online and MobileWeb - help companies gain feedback in entirely new ways. Our telco clients use their own network to plug into our mobile survey platform to do SMS invites and Mobile Surveys, making it free for their customers to resond.

OnePoint Global is the trusted choice of global research agencies and brands. Our mobile research capabilities have supported over 30,000 studies across 74 countries with over 32 million mobile surveys completed each year. Our surveys are fully optimised for all mobile devices, making it easy to answer them on any device. We love mobile and our best-in-class mobile survey solutions enable mobile surveys to be undertaken across Any Handset, Any Country, Any Language – Anytime, Anywhere.

Media Contact

Stina Smemo Strachan
Email: stina.strachan@onepointglobal.com
Tel: +44 07740303255

Additional Contact Information

UK: +44-870-414-2625
tellmemore@onepointglobal.com

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Mobile customers lack loyalty

Friday, 12 February 2016

New survey: Mobile customers lack loyalty

Survey shows that two thirds of customers have changed mobile phone networks at least once in the last five years

We love mobile at OnePoint Global. Some of our biggest clients are from the telco industry, so when we wanted to run a survey testing our own platform, we decided to find out what makes people loyal (or not!) to their mobile phone network.

OnePoint Global found that only a third of the respondents were loyal to their provider. Only 32% of the respondents had stayed loyal to one provider over five years, while 35% had been with two networks, 24% had been with three networks and 8% had been with four or more networks in the past five years.

The main reason for choosing the network they were currently with, was coverage or price of phone. These reasons were significantly more important than a free phone or length of contract.

88% of people were happy with the coverage of their current provider, yet the survey showed that coverage would be an important reason for changing networks again, after price of contract and being offered a free phone.

The three benefits respondents would most like to receive from their network provider were (in this order):

  • Free phone
  • Discount on contracts for existing customers
  • Free music streaming

74% ranked their telco 7 or more out of 10 when asked if they would recommend their network provider to a family member or friends. The Net Promoter Score (NPS) was 17.

About OnePoint Global

OnePoint Global is the global mobile survey software platform leader. Our mobile survey technologies - including our flagship APP, SMS, Online and MobileWeb - help companies gain feedback in entirely new ways. Our telco clients use their own network to plug into our mobile survey platform to do SMS invites and Mobile Surveys, making it free for their customers to resond.

OnePoint Global is the trusted choice of global research agencies and brands. Our mobile research capabilities have supported over 30,000 studies across 74 countries with over 32 million mobile surveys completed each year. Our surveys are fully optimised for all mobile devices, making it easy to answer them on any device. We love mobile and our best-in-class mobile survey solutions enable mobile surveys to be undertaken across Any Handset, Any Country, Any Language – Anytime, Anywhere.

Media Contact

Stina Smemo Strachan
Email: stina.strachan@onepointglobal.com
Tel: +44 07740303255

Additional Contact Information

UK: +44-870-414-2625
tellmemore@onepointglobal.com

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Mobile customers lack loyalty

Friday, 08 January 2016

OnePoint Global launches free SMS invites service to boost online survey completion rates

OnePoint Global launches SMS invites, a service proven to improve response rates for mobile web and online surveys by up to 4 times. The service is FREE to sign up to, and clients get 50 free SMS messages.

98% of SMS get read; 22% of e-mails get read. It's easy to see why companies using e-mail invitations to get survey completes are finding it increasingly difficult to reach their response rate targets. This has led to the launch of OnePoint Global’s new service: SMS invites.

Studies have shown that response rates go up on average 30% when survey invites are sent out by SMS. Clients who tried the beta version of SMS invites got on average 4 times the complete rate. SMS invites are proving a cost effective way to reach respondents to get real-time feedback with mobile and web surveys.

OnePoint Global's SMS invites is a global service, letting clients send SMS invites to 160 countries, from Albania to Zimbabwe, America to China. OnePoint Global’s SMS invites can be used on its own or with the OnePoint Global Mobile Survey Platform for Mobile Surveys that are fully optimised on all devices.

Setting up is easy, with no access fee. Clients can send their first SMS invite or reminder in less than 30 minutes after setting up an account, and the first 50 SMS messages are free. After uploading a list of phone numbers, clients can personalise the sender-ID, write their message, add a survey link and only pay for the messages sent.

Dr Tim Snaith, Chief Research Officer at OnePoint Global says: "SMS invites accelerate survey completions. E-mail invites alone are experiencing falling response rates. SMS invites are the answer for many of our clients who are using them for both survey invitations and reminders."

About OnePoint Global

OnePoint Global is the global mobile survey software platform leader. Our mobile survey technologies - including our flagship APP, SMS, Online and MobileWeb - help companies gain feedback in entirely new ways. OnePoint Global is the trusted choice of global research agencies and brands. Our mobile research capabilities have supported over 30,000 studies across 74 countries with over 32 million mobile surveys completed each year. Our surveys are fully optimised for all mobile devices, making it easy to answer them on any device. We love mobile and our best-in-class mobile survey solutions enable mobile surveys to be undertaken across Any Handset, Any Country, Any Language – Anytime, Anywhere.

Media Contact

Stina Smemo Strachan
Email: stina.strachan@onepointglobal.com
Tel: +44 07740303255

Additional Contact Information

UK: +44-870-414-2625
tellmemore@onepointglobal.com

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OnePoint Global launches free SMS invites service

Thursday, 12 November 2015

Banking apps aren’t killing the banks

77% of banking app users visited a bank in the past month

We love mobile at OnePoint Global. We also love our banking clients; most major UK high street banks use our mobile survey platform. Using our own tools, we love to test our platform as often as we can, we asked a few questions of people who use banking apps in the US and UK.

OnePoint Global found that 77% of people who have a banking app, visited a bank in the past month. Does this mean they don’t use their banking app? No, 97% of them used their banking app at least a few times a month, with 51% using it several times a week. It seems that banking apps haven’t alienated customers from their high street bank. Instead, they use their banking app to keep an eye on their finances, with 62% of people using the app for checking their balance more than anything else.

Banking apps aren’t killing the banks

People were generally happy with the customer service of their bank. 72% ranked their bank 7 or more out of 10. Interestingly, the people who visit banks regularly are much happier with the customer service than the people who don’t. Net Promoter Score (NPS) was 37, which is only 7 points less than the second highest NPS of US banks in 2014.

We asked people what they liked about their banking app, and the most frequent answers were Easy and Convenient, showing the banks have found a good solution for busy people. (see word cloud above)

About OnePoint Global

Easy and Convenient are also how customers and respondents describe our surveys. OnePoint Global is the global mobile survey software platform leader. Our mobile survey technologies - including our flagship APP, SMS, Online and MobileWeb - help companies gain feedback in entirely new ways. OnePoint Global is the trusted choice of global research agencies and brands. Our mobile research capabilities have supported over 30,000 studies across 74 countries with over 32 million mobile surveys completed each year. Our surveys are fully optimised for all mobile devices, making it easy to answer them on any device. We love mobile and our best-in-class mobile survey solutions enable mobile surveys to be undertaken across Any Handset, Any Country, Any Language – Anytime, Anywhere.

Media Contact

Stina Smemo Strachan
Email: stina.strachan@onepointglobal.com
Tel: +44 07740303255

Additional Contact Information

UK: +44-870-414-2625
tellmemore@onepointglobal.com

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Banking apps aren’t killing the banks

Tuesday, 20 October 2015

A whopping 3 out of 4 Android users consider converting to iPhone 6s in the next six months.

Mobile survey market leader finds that iPhone 6s proves a big hit not only with Apple-users, but also with Android-users.

We love mobile at OnePoint Global, and following the latest iPhone release, we were interested to find out what consumers think of iPhone 6s. We used our own survey platform, we love to test it as often as we can, to ask a few questions.

OnePoint Global found that 82% of iPhone users consider upgrading to an iPhone 6s in the next six months, but it was perhaps more surprising that 73% of Android users might also switch to iPhone 6s in the next six months.

Across both iPhone and Android users, there was a strong sense that iPhones are good value for money, with 69% and 67% respectively answering that they thought this was the case, despite Londoners having to work on average more than 41 hours to pay for it, and New Yorkers working 24 hours*. People aged 26-40 years of age were most likely to agree that an iPhone 6 is good value for money.

Apple has not launched an iPhone Mini, but OnePoint Global found that 60% of Android users would consider buying one. On the other hand, 55% of iPhone users would not buy an iPhone Mini. Whether one is launched any time soon remains to be seen, but the interest from non-Apple users was found to be strong.

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android users converting to iphone

Tuesday, 25 August 2015

Ugam Partners With OnePoint Global to Enhance Mobile and SMS Survey Capabilities.

Managed Analytics Leader Expands Expertise in Mobile Surveys, Including Offline, SMS and App, to Deliver Market Research Surveys With Improved Response Rates and Real-Time Reporting.

Ugam, a global leader in managed analytics, today announced its partnership with OnePoint Global, providers of mobile and online survey technology solutions for research agencies and enterprise insight programs. The alliance enhances Ugam’s mobile and SMS-based survey capabilities, building on the company’s market research (MR) technology expertise.

OnePoint Global’s technology enables Ugam to quickly and easily set up mobile surveys – including branded survey apps, in-app surveys and SMS-based surveys – that look great on any phone, tablet or browser and can collect responses online or offline. OnePoint Global’s survey technology enables UGAM’s MR clients to capture powerful real-time and in-the-moment insights from customers.

By partnering with OnePoint Global, Ugam continues to expand the scope of its MR solutions expertise and reinforce its commitment to investing in technology and delivering high-quality, technology-led market research operations solutions. As mobile surveys become increasingly important, Ugam is expanding its expertise in this area in order to help its clients capitalize on the improved response rates, reduced costs and reduced time to insights that mobile technology – especially SMS – promises.

"We're commited to delivering the best technology-driven MR support services available, and we’re actively seeking partnerships that help us achieve that objective," said Ugam CEO Sunil Mirani. "OnePoint Global has seven years of experience in SMS surveys – more than any other vendor – and their demonstrated leadership in this field is why we're partnering with them. By leveraging their mobile technology expertise, we’re able to deliver better solutions to our clients."

OnePoint Global's mobile survey technology is easy to configure, enables client branding, uses simple mobile-oriented response mechanisms (e.g., rating sliders, drag-and-drop rankings, etc.), and the surveys are perfectly formatted for any device, in any language and in any country. SMS surveys are simple and fast and let researchers reach everyone, even those using the most basic phones with no internet connection and respondents in poorer coverage areas.

The system back end provides a customizable dashboard that enables Ugam to launch surveys in minutes, and provide clients with real-time reporting. The innovative technology also provides Ugam with a sophisticated questions editor and routing capabilities; the ability to capture voice, picture and video from interviews; and seamless, flexible integration with customer databases, CRM systems and reporting platforms.

"Consumers want to be able to take surveys at a time that suits them on their platform of choice, and our technology enables that," said OnePoint Global CEO Neil Jessop. "Our partnership with Ugam helps them stay at the cutting edge of MR survey design and delivery – ramping up surveys quickly, providing faster data and insights to their clients and engaging consumers in a way that increases participation."

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Ugam partners with OnePoint Global

Monday, 8 June 2015

OnePoint Global supports Mobile Survey Scripters

Leaders in Mobile Survey Technology Launch New Group on LinkedIn

Mobile Survey Scripting Professionals is designed for anyone with data collection scripting expertise and an interest in mobile, who wants to build or share their mobile survey experiences. It provides a forum to ask questions, share code, exchange views and provide feedback on scripting for mobile. Members will also have the opportunity to try out the latest developments from OnePoint Global, as well as to test drive the new mobile scripting language – OneScript.

Visit the Mobile Survey Scripting Professionals Group here.
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OnePoint Global, Mobile Survey Scripting Professionals Group, LinkedIn, mobile survey

Tuesday, 28 April 2015

OnePoint Global Partners with thinqonline to Accelerate Mobile Surveys Growth in North America

Leaders in Mobile Survey Technology Form Alliance with Software Reseller

OnePoint Global announces partnership with thinqonline, providers of technology solutions for research agencies and enterprise insight programs in North America. This alliance will enable North American researchers and brand owners to easily use mobile surveys and reap the many benefits which include maximising engagement with customers and increasing response rates.

OnePoint Global’s mobile survey technology allows users to create unlimited branded Apps, Mobile Web, Online and SMS surveys to collect responses offline and online – capability which no other company provides in one Platform. What’s more the technology is designed to ensure that it’s easy to use, so that everybody can create any kind of mobile survey that looks perfect on any phone, tablet and browser.

Yaron Brenman, Co- Founder and Managing Director, thinqonline says, “Partnering with OnePoint Global is a fantastic opportunity to deliver an unparalleled mobile survey capability to the market. Mobile brings a new dimension by capturing powerful real-time and in-the-moment insight. We take great pride in offering best-of-breed technologies to uniquely provide clients with specialized software and solutions to execute engaging and insightful customer, employee and market insight programs.”

Rob Huijboom, Chief Commercial Officer, OnePoint Global comments, “We are extremely pleased to announce thinqonline as our first partner in North America as we continue with our global expansion. Our mission is to work together bringing thinqonline’s significant research industry experience and market knowledge combined with our unique mobile research capabilities to the research world in North America.”

We are committed to providing easy access to mobile surveys so that companies across the globe can start using quickly and easily - this partnership enables us to continue doing that. We look forward to working together!

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news of onepoint global

Tuesday, 14 April 2015

New OnePoint Global Pricing Set to Revolutionise Use of Mobile Surveys

Affordable for everyone at just £45 per month.

OnePoint Global announces new pricing model which is akin to companies such as SurveyMonkey. In the Online Survey space, accessible pricing enabled mass adoption; OnePoint Global is now following suit to ensure easy access to Mobile Surveys.

Neil Jessop, CEO at OnePoint Global says, “Our mantra is to make mobile surveys easy and at the heart of that is our straight forward and affordable pricing. Cost is no longer a barrier when adopting Mobile Surveys. We keep things really simple… With a monthly user licence of just £45, everyone now has the possibility to include Mobile in their communication and research toolkit.”

For £45 per month, a named single user can create unlimited branded Apps, Mobile Web, Online and SMS surveys to collect responses offline and online – capability which no other company provides in one Platform.

OnePoint Global’s mobile survey technology is designed to ensure that’s it’s easy to use, so that everybody can create any kind of mobile survey that looks perfect on any phone, tablet and browser. The result is mobile surveys that both look and work fantastically, therefore building greater engagement and increasing response rates. You can experience OnePoint Global’s mobile survey technology here.

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news of onepoint global

Friday, 27 March 2015

OnePoint Global Tells Industry “Don’t Compromise”

Technology shouldn’t restrict how you engage via mobile

OnePoint Global, providers of the most powerful mobile and online survey technology, is calling on the industry to use mobile to the fullest of its capabilities by creating stunning and engaging mobile surveys that display perfectly on any device. Mobile is now part of the mainstream research toolkit but not everyone recognises its capabilities, with some organisations just using one mobile data collection channel, such as an App or SMS surveys.

OnePoint Global has risen to the challenges of today’s diverse mobile world by developing technology that’s so easy to use, everybody can create any kind of mobile survey that looks perfect on any phone, tablet and browser. OnePoint Global’s technology also makes it easy to ask any type of question and to add touch control questions, styling and branding. The result is mobile surveys that both look and work fantastically, therefore building greater engagement and increasing response rates.

Not only does the technology include all the mobile survey channels, it is also priced so that anyone can afford to use it. A named single user licence is just £45 a month; removing cost as a reason to compromise and enabling anyone to collect responses offline and online, using Mobile Web, App, Online and SMS mobile surveys.

Anyone who wants to experience the technology for themselves can do so via OnePoint Global‘s new website. The website showcases a series of live examples for App, Mobile Web, Online and SMS surveys, which feature different capabilities including: geolocation and touch controls such as sliders and ratings, and provide the opportunity to see how the surveys look on different devices.

Dr Tim Snaith, Chief Research Officer at OnePoint Global says “Our clients use our technology in many different ways, which include creating branded survey Apps and Mobile Web surveys, running SMS surveys as part of their CATI programs or sending SMS invitations and reminders to take part in a survey, and to run mobile surveys that collect responses online and offline. Now mobile surveys are mainstream; it’s important to ensure that technology does not become a limiting factor. Using a single technology platform has many advantages; as well as the ability to create different types of mobile survey, it also makes it easier to re-use media files, respondent lists and collate results, which can save time and money. That’s why we’re encouraging people to ask questions about their current technology solutions and showing them what ‘good looks like’.”

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news of onepoint global

Monday, 9 March 2015

Offline Mobile Surveys Spark New Opportunities for SPSS® Data Collection Users

SPSS® (Dimensions) users can now script and deploy offline and online data collection surveys via any mobile channel – from Apps to SMS, as well as Mobile Web – more easily than ever before.

The new OnePoint Global Mobile Survey Platform (the Platform) provides SPSS® users with affordable access to many new features and capabilities that until now have been either unavailable or difficult to achieve in the mobile research sector. For example, this includes the ability to create a complex offline CAPI survey with in-App client branding, fully optimised for mobile devices, in just minutes.

SPSS® users can now script a survey offline (using either proprietary SPSS® authoring tools or direct code), upload it with no file conversion and test it using the Platform’s inbuilt mobile simulator. Even complex surveys can be deployed, fully optimised for any mobile device, in any country, in any language.

As an offline scripted App survey can also run online, a respondent can either open the full survey and submit results immediately or send them later, if the mobile coverage is poor – a feature that will be welcomed by CAPI researchers.

Furthermore, the App surveys have customisable in-App branding, enabling multiple surveys to be individually branded within one App or for different branded Apps to be created. As applying different logos and branding takes only minutes, it can save time and costs.

The Platform also accommodates any question type, making it much easier to include multi-media questions and responses, sliders and rankings, as well as to collect barcodes and geolocation data.

Doug Morris, Chief Technology Officer at OnePoint Global says “the OnePoint Global Mobile Survey Platform offers an incredible leap forward for SPSS® data collection via mobile surveys. The technology is designed to make it much easier to provide a truly excellent customer experience for SPSS® scripted mobile surveys, whether they are completed offline or online on a mobile device. Now, it is not only possible to script or upload SPSS® authored surveys without the need for file conversions (which can introduce errors), it is also much easier to take advantage of capabilities that have either not been available or very difficult to use. For example, video and image media files are easy to view in browsers and export for reports, because they are automatically configured to use the most appropriate format for the device.”

With a single user licence costing just £45 a month, the OnePoint Global Mobile Survey Platform offers SPSS® users many key benefits, including:

  • Access to the full range of mobile survey channels (App, Mobile Web, Online and SMS)
  • Offline completion capability via App surveys (with customisable branding)
  • Direct uploads from IBM® SPSS® Data Collection or other SPSS® authoring tools, with no file conversion required
  • Ability to use barcodes, keywords, media files and geolocation data
  • Simplified coding for sliders and touch screen responses
  • Inbuilt mobile simulator to test the script’s customer experience on different devices and browsers

Neil Jessop, CEO at OnePoint Global adds “as pioneers of mobile surveys, the time was right to develop the next generation of survey technologies and to ensure that SPSS® data collection users were able to take full advantage of them at the same time. The OnePoint Global Mobile Survey Platform already supports over 3 million surveys on mobile devices monthly, across all the mobile data collection channels, and now it also enables SPSS® scripted surveys to be taken to the next level and beyond.

This new Platform represents a significant advancement in the mobile survey experience for SPSS® users, across the value chain – from those who create the surveys, to those who take them, and those who view or download the reports.”

To book a demo via webinar on 19 March or to learn more, please click here.
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news of onepoint global

Monday, 3 November 2014

GRIT REPORT: Mobile is No Longer an Emerging Technique

Published on 3rd November 2014, the Autumn 2014 GreenBook Research Industry Trends (GRIT) Report concludes that mobile surveys is no longer an emerging technique as they are now used by a majority of researchers. When looking at the adoption of new research methods, the growth in mobile has been dramatic. 64% of the GRIT survey respondents said that they use mobile surveys - up from 41% in the last survey.

The report also looked at the drivers of change in data collection with 80% of the GRIT survey respondents naming the increasing use of mobile devices as a factor encouraging them to review and change their data collection methods. 23% of respondents said that the growth of tablet computers and smart phones had prompted major change, while 47% said it had prompted minor change.

So it’s official… Mobile surveys are very much a staple in a researcher’s toolkit and becoming more prominent as the research industry adapts to a more ‘mobile-driven’ world.

You can download the GRIT report here
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Monday, 27 October 2014

NEW WHITE PAPER: Secret Customer Satisfaction Ingredient

In our latest paper, Rob Huijboom, Chief Commercial Officer at OnePoint Global, explains how Telcos are discovering a smarter way to measure loyalty, engage customers and boost sales, thanks to a ‘secret ingredient’.

That secret ingredient is the mobile survey – a method which creates greater levels of engagement from customers and unique insight into loyalty drivers.

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Thursday, 10 July 2014

OnePoint Global Offers Free Access to DIY Mobile Survey Platform

Taster Packages Aim to Boost Mobile Survey Adoption

OnePoint Global is extending its unique initiative to support researchers, agencies and brand owners. By providing free access to their DIY mobile survey platform users have the opportunity to script and send their own App and Mobile Web surveys for free.

This initiative follows last month’s launch of OnePoint Global’s free Mobile Ideas App. The free App has been downloaded by CEOs, researchers and Marketing officers around the world – all keen to see different ways that mobile surveys can be used.

Dr Tim Snaith, Chief Research Officer at OnePoint Global says “We know that to reach today’s respondents; surveys need to be optimised for mobile – either via an App or using a device responsive web link (Mobile Web). We also know that many research organisations want to try a mobile survey solution to demonstrate proof of concept prior to purchasing a full licence – that’s why we’re offering the chance for them to try our DIY survey platform for free. We want everyone to experience using mobile surveys and to see for themselves, how easy it is to script and deploy mobile surveys. Researchers signing up for the offer will have 30 days in which to create their own surveys and obtain up to 200 completions via App and Mobile Web. There are also affordable options for those who would like a longer trial or to include SMS surveys as part of their package.”

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Wednesday, 4 June 2014

Market Researchers Set to Benefit From Free Mobile Survey Ideas App

OnePoint Global supports mobile survey adoption with free access to latest mobile survey ideas

OnePoint Global is launching a unique initiative providing free direct access to a resource of mobile ideas. Through a free mobile survey app installed on their own mobile device, Market Researchers will be able to access mobile survey ideas from around the world and across research sectors on a regular basis.

Dr Tim Snaith, Chief Research Officer at OnePoint Global says “We understand that moving to mobile can be a big step. Our aim is to help you experience mobile surveys and create your own to share with clients and colleagues. We plan to add more surveys to the free App on a frequent basis to help stimulate ideas and make mobile research mainstream and accessible to all.

We have experience of over 32 million surveys on mobile devices and feel that we are well positioned to provide a valuable resource of fresh ideas covering techniques, features and methodologies. These will benefit both mobile savvy researchers as well as those new to the mobile channel. We recognised that our mobile survey app itself creates a perfect free vehicle for distributing these fresh thought provoking ideas.”

The Tellme App™ provides different questionnaire designs and formats to demonstrate how to engage respondents and enable them to complete surveys on any mobile device, anytime, anywhere. It can be downloaded from the App store at http://appwebsite.onepointglobal.com.

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Monday, 3 March 2014

OnePoint Global Expands and Restructures Marketing Team

Mobile research market leader appoints Marketing Director and Director of Product Marketing

OnePoint Global, the global market leader in mobile research, announces that it is restructuring and expanding its Marketing team with the appointment of two new Directors as part of supporting its rapid global growth.

With effect from 1st March 2014, PR and Marketing Manager, Ruth Davies, takes on the role of Marketing Director, where she will continue to be responsible for OnePoint Global’s Marketing and PR functions. The new role recognises Ruth’s contribution to OnePoint Global marketing, which commenced with the company’s launch in July 2007 and has subsequently extended to support the brand and communications, and now includes supporting the continuously expanding global sales team.

Also with effect from 1st March 2014, Shelley Robertson joins OnePoint Global as Director of Product Marketing, where she will be responsible for developing and marketing the company’s product propositions. Shelley has previously held senior Marketing roles at Skandia UK and AXA, where she was instrumental in developing products for both the UK and international markets. Prior to joining one point Global, Shelley was the Marketing Manager at Distribution Technology, a company providing a market-leading SAAS platform to the financial services industry.

Both roles report to Neil Jessop, Chief Executive Officer and are based at the OnePoint Global Head Office in High Wycombe.

Neil Jessop, Chief Executive Officer at OnePoint Global says “Expanding our Marketing team is another significant step towards helping our customers realise the full potential of the OnePoint Global mobile research offering. I am delighted to announce these two new appointments; Ruth has built and managed the marketing function for OnePoint Global since our inception and together with Shelley’s product development experience and expertise, they will be a great asset in supporting the significant growth plans that we announced at the end of 2013.”

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Thursday, 20 February 2014

OnePoint Global Appoints New Sales Director for Iberia

Mobile research technology expert’s expansion strategy continues with appointment of Sales Director, César Rodriguez.

OnePoint Global, the global market leader in mobile research announces its second new sales appointment for 2014. César Rodriguez joins as Sales Director, serving OnePoint Global clients in the Iberian market and follows similar appointments in the UK, Netherlands, Egypt and France, which have all been made in the last four months.

César has considerable local country experience in loyalty programs, market research and the customer experience, as well as mobile research. He was previously a Senior Consultant for Ipsos Loyalty, responsible for Business Development and Operations. Prior to this as Managing Director at Impruf Research, a full service quality research agency, he specialised in developing and executing Mystery Shopping programs, market research and employee motivation programs for local and international companies. César has also held senior sales roles at Cofidis and General Optica.

Based in the new Madrid OnePoint Global office, César will report directly to Rob Huijboom, Chief Commercial Officer. Rob Huijboom adds “I am delighted to be welcoming César to the OnePoint Global team. He is a talented and experienced new colleague in a market which we have targeted for growth in 2014 and beyond. I am excited that César will be advised by Enrique Domingo, ex regional CEO of Synovate Iberia and Latam and lately CEO Spain in charge of the integration of Synovate and Ipsos. His reputation, experience and network are invaluable for a business starting up in the Iberian research market. I am confident that together they will help new and existing customers realise the full potential of the OnePoint Global research platform”.

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Tuesday, 14 January 2014

OnePoint Global Invests Further with New French Office and Appointment of New Sales Director for France & French-Speaking Switzerland

Mobile research market leader continues to better enable companies to access mobile insights on both a local and international level.

OnePoint Global, the global market leader in mobile research announces its first new appointment for 2014. Gary Stocks will head up the OnePoint Global operation in France and French-speaking Switzerland. Gary’s appointment marks the next step in OnePoint Global’s recently announced global expansion plans and follows similar appointments in the UK, Netherlands and Egypt, made at the end of last year.

Gary brings considerable European experience in marketing data and systems, as well as award winning innovation in customer engagement and market research technologies. He was previously a Consultant for Centigrade Switzerland, the global marketing and communications group partnering with international companies to help them effectively engage with customers, partners or stakeholders. Prior to this he held senior pan European sales and consulting roles at Annik Technology Services, Survoo and Epitome Data. Gary also spent over 14 years at Millward Brown, where he was the Mainland European Data Services Director.

Gary will be based at the newly opened OnePoint Global office in Lyon, France. This office is the fourth new OnePoint Global office to be opened in the last eight weeks with several more to open shortly, part of the market leader’s drive to extend mobile research technology to customers on a local and regional basis.

Gary will report directly to Rob Huijboom, Chief Commercial Officer, who is responsible for OnePoint Global’s global sales. Rob Huijboom adds “I am delighted to be welcoming Gary to the OnePoint Global team. With 12 years market research experience in the French market, his significant local expertise will enable French and Romandie (French speaking regions of Switzerland) based organisations to realise the full potential of mobile research through the suite of OnePoint Global mobile survey technologies.”

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Thursday, 7 November 2013

OnePoint Global announces new Sales Directors for the UK and the Netherlands

The appointments of Ben Phillips as Sales Director, UK and Otto Vroegop as Sales Director, Netherlands mark the next step in the company’s recently announced strategic plans to build new global revenue streams.

Both Ben and Otto come from the top five global market research agencies. Ben Phillips has a wealth of experience in the market research industry and is a specialist in customer satisfaction, previously leading a team of customer experience professionals, dedicated to high quality client programme delivery. Ben has also held positions at MarketForce and Retail Eyes where he specialised in mystery shopping, employee engagement, web surveys and account management. His expertise in global IVR, SMS and Web Voice of the Customer survey solutions and his experience in working with many global blue chip clients in a variety of industry sectors will be a valuable addition to the OnePoint Global sales team. Ben will be based at the OnePoint Global European head office in High Wycombe, UK.

Prior to joining OnePoint Global, Otto Vroegop was responsible for developing lasting client relationships and supporting customers by leveraging information and technology, to optimise business performance and competitive positioning. He also has extensive knowledge and experience in the field of Enterprise Feedback Management. Otto will be based at the newly opened OnePoint Global office in Amsterdam.

Following last month’s announcement of the opening of the Cairo and Bremen offices in Egypt and Germany, the Amsterdam office is the third new OnePoint Global office to be opened, in as many weeks, as part of the market leader’s drive to grow revenue and extend sales services to customers on a local and regional basis.

Both Ben and Otto will report directly to Rob Huijboom, Chief Commercial Officer, who is responsible for OnePoint Global’s global sales operation. Rob comments “I am delighted to be welcoming Ben and Otto to the OnePoint Global sales team. Their experience and expertise will be invaluable in supporting our significant growth plans, by helping existing and prospective clients in the UK and the Netherlands to realise the full potential of mobile research.

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Thursday, 31 October 2013

Dr Tim Snaith talks about the new MRS guidelines and what they mean to you

In response to the increasing importance of mobile research and the need for greater data transparency and protection, the Market Research Society (MRS) has issued new mobile research guidelines.

Drafted in collaboration with The Australian Market and Social Research Society and The Council of American Survey Research Organisations (CASRO), the mobile guidelines are also the first international rules issued by the MRS. They provide global standards and best practices across a range of areas including types of mobile research, sample sourcing, passive data collection and geo-targeting, while also offering specific advice on national rules and legislation.

They also help to clarify what researchers need to do to ensure that they have obtained participants’ informed consent – thereby ensuring they are completely transparent about what data is going to be collected and how it will be stored, managed and used. At the same time, the guidelines provide rules to protect an individual’s anonymity and to require researchers to be clear about what information can and cannot be used, when it has come from a source other than the individual.

Tim Snaith, Chief Research Officer at OnePoint Global, explains what the new rules mean for OnePoint Global. “We welcome the work done to protect the mobile research channel. The speed at which mobile research has been adopted and the rapid changes in technology for researchers and participants alike, means it is important to have a framework in place that supports good practice. The first step towards formulating guidelines was taken in January 2011, when OnePoint Global and other experts formed the ESOMAR Project Team for Mobile Interactive Research. In October 2011, the MRS Mobile Insights Conference held a panel debate on ‘Is mobile research reliable, representative or rigorous enough?’ in which we took part, and a year later in November 2012, the first ESOMAR/ MMRA guidelines were issued (ESOMAR Guideline For Conducting Mobile Market Research).

It is important that researchers are aware of and follow the new guidance laid down by the MRS. It provides clear direction on the legal requirements in Australia, the United States and the UK. For other jurisdictions, researchers are advised to ensure they comply with any stricter local standards and rules that may apply. To avoid confusion or a non-consolidated approach to global self-regulation, we would therefore encourage other professional research associations to also collaborate - a single 'Go to Source' is a great way to ensure that the interests of researchers and participants engaged in multi-country mobile research are best served.”

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Tuesday, 22 October 2013

OnePoint Global Appoints New CCO and Opens Two New Offices

Rob Huijboom joins the pioneers in mobile market research to significantly build and lead global sales team.

OnePoint Global is pleased to announce the appointment of Rob Huijboom as Chief Commercial Officer. Rob’s initial focus will be the appointment of 12 Sales Directors in key countries through Europe, MENA and North America and the opening of 8 new offices around the globe. The first appointment is Rania Reda as Sales Director – Egypt who is based in the new Cairo office. Subsequent appointments will be announced throughout the remainder of 2013.

Rob is responsible for leading OnePoint Global’s sales team and driving sales strategies, to build significant new global revenue streams. A proven leader with a highly-regarded reputation in the Market Research world Rob brings a wealth of experience to this new role. Rob has held senior management positions at Synovate, Ipsos and most recently at MetrixLab, where he was the Global Director Customer Experience Management. As a member of the OnePoint Global Senior Management team, Rob will be responsible for the global sales team, partner sales and driving sales strategies, to build "significant" new global revenue streams for the company.

Rob comments “I am delighted to have joined the No.1 in Mobile Research technologies. As a self-confessed advocate of experience in real time customer satisfaction monitoring and applied analytics, I am looking forward to developing the opportunities that OnePoint Global presents to the market. I quickly saw the potential of OnePoint Global’s mobile survey platform - knowing the Market Research and Enterprise Feedback Management markets very well, I can see that there is nothing to match its power!”

Rob began his career in the European BtB Telecom industry, where he became the National Director of Sales for the SME market at the Dutch Telecom operator KPN. In 2002, he commenced working in the research industry and between 2003 and 2007; he developed the European market for ViewsCast, Synovate’s solution for real-time customer satisfaction monitoring. In 2007, Rob was appointed the global director of ViewsCast and today, is recognised worldwide as a specialist in customer feedback programs for contact centres, retail and online customer contact points.

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Tuesday, 8 October 2013

OnePoint Global Announces Significant Plans for Expansion and Innovation

cStrong growth for the global leader of mobile research technologies sees the company embark on aggressive recruitment and launch unique Innovation Centre

OnePoint Global, is set to more than double the size of their development team. The company has initiated a major recruitment drive to fill 45 new roles in two core areas; building out the existing Development Team and Innovation Team as well as launching the OnePoint Global Innovation Centre (OPIC).

OnePoint Global’s ethos is to continuously invest and lead the market with their global mobile survey platform and mobile research capabilities. A primary focus is to constantly enhance the technology to provide the very best experience for users – of both the OnePoint Global platform and people completing the mobile surveys. Significant resource is placed on enhancing the user interfaces as well as ensuring it is a secure, reliable and stable solution. As part of that, OnePoint Global are recruiting new team members to join their Development and Innovation teams; the Innovation team spearheads OnePoint Global’s Research and Development activities.

At the same time, OnePoint Global is announcing the launch of the first dedicated Innovation Centre for mobile market research. The Innovation Centre, OPIC, marks both a further strategic development and major investment from the pioneers of mobile research since 2006 and supports OnePoint Global’s goal for mobile research to be truly mainstream with mass market adoption rather than its use being limited to niche areas with narrow capabilities. OPIC will assess and adopt new technologies deemed fit for purpose in the mobile research space and showcase the latest and most advanced capabilities incorporated into the OnePoint Global solution.

Doug Morris, CTO, OnePoint Global, said, “It is a very exciting time for OnePoint Global with the introduction of the Innovation Centre, OPIC, and such major recruitment taking place. The growth in the business has now reached such a level that we are organically investing across the company and actively recruiting for 45 positions; 35 in Development and 10 in Innovation.” He continued, “Our mission is to remain at the pinnacle of mobile market research technology to ultimately provide our clients with a unique and broad reaching mobile research platform that is synonymous with OnePoint Global”.

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Tuesday, 23 July 2013

Africa goes mobile

Mobile Market Research is the hot topic with brand owners and research agencies and its relevance in Africa cannot be over-stated. In Africa, the mobile phone has become a key research data collection tool. Whereas developed markets continue to rely on online desktop computer based research, the paucity of an established communications infrastructure in Africa means that mobile devices are dominating the market.

This is illustrated by the fact that although the United States economy is nine times the size of Africa’s, Africa has twice as many mobile phones. For example, mobile phone ownership in South Africa has increased from less than 32% a decade ago to nearly 90% in 2012.

The implications for researchers are clear; mobile must become a key component of any research strategy, especially for any market where there is such a high dependence on the use of mobile for all activities. Depending on the study and focus, it is vital to ask and understand the questions, potential challenges, and expected research outcomes. In doing so, the right expertise and platform can be involved.

Our mobile survey technology has particular resonance for conducting research in Africa and other developing markets. It’s capability to support multiple platforms including, SMS, WAP/Mobile web, mobile application, voice and ‘choice’ broadens reach beyond the realm of smartphone ownership and enables customers to select their preferred channel. This broad reach nurtures high response rates and high levels of customer engagement.

In recognition of our unique capabilities CE Agency, a customer experience improvement agency based in South Africa, selected OnePoint Global as their partner to enable mobile research to be undertaken on any mobile handset, including tablet devices, in any language and in any country across Africa – truly leading the way in mobile research in this region.

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Tuesday, 30 July 2013

OnePoint Global strengthens Client Support with new appointment

As part of our commitment to help our clients connect with their audiences via mobile across key markets and regions, when, how and where they need to, we are pleased to announce new appointment.

James Moore joins as Client Support Executive, based in our USA, Charleston office.

James has a passion for technology and his career in IT support began early, when he provided admin support to his school! He has spent four years supporting hardware for the military, provided software compliance, QA support and worked with Science Applications International Corporation (SAIC), a FORTUNE 500® company, known for its innovative applications of technology and expertise.

James adds “I am very pleased to be joining OnePoint Global at such an exciting time. I am looking forward to supporting clientsdeploy a wide range of projects using our unique mobile survey platform.”

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