Tuesday, 17th April 2018

Mark

OnePoint Global announces further measures to make mobile survey software accessible and affordable to all

Mobile survey software provider OnePoint Global today unveils plans to introduce a suite of free mobile toolkits as part of its strategy to make mobile market research tools accessible and affordable to all. Following the announcement of its Pay As You Go pricing model earlier this month, the company has now launched a free Market Research Toolkit combining several of its core products. Aimed at both client-side researchers and agencies alike, the MR Toolkit includes the SMS Invitations product, which has been shown to treble response rates to online surveys. It also includes responsive Online/Mobile Web Surveys, SMS Surveys and a ready-to-use Survey App that can be customised for any brand in minutes.

On signing up for a free account, users will be able to experiment with the Market Research Toolkit, paying only for outbound SMS messages and survey responses. The company hopes this will encourage researchers to run no-risk, low-cost test projects to prove for themselves the efficacy of mobile as a channel.

With 69% of all digital media time in the US now spent on smartphones*, the company urges researchers to use the Market Research Toolkit to exploit the full functionality of mobile devices by incorporating voice, video and audio capture and even allowing online surveys to be taken offline using its mobile Apps. Users can also trigger surveys or capture location data with geofencing and use QR Code and Barcode scanning features that are not normally available from pure online survey software. The software also allows researchers to design, execute and manage their research from mobile devices, recognising that market researchers also no longer wish to be constrained to the use of desktop PCs.

Chief Research Officer, Tim Snaith PhD commented, “Researchers don’t need to change software providers to achieve better results. Using our software alongside their own will give them higher response rates in shorter timescales. Our clients have proven that you don’t need to invest heavily to engage more of the people you’re targeting.”

The company will be unveiling additional toolkits later this year, designed specifically for Customer Experience professionals, Mobile Network Operators, sample providers, software developers and other research specialisms.

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*comScore 2017 US Cross-Platform Future in Focus Whitepaper

Click here for more about the Market Research Toolkit

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