Three Cool Flavours

App Surveys

Three cool flavours of App Survey

When you need an immersive experience by using sliders, adding video, capturing selfies or vox pops, or triggering surveys at the point of use with geolocation, you need a survey that is accessible both online and offline. App surveys are the only way, other than paper or CATI to get feedback when and where it is relevant, regardless of whether the user has cell coverage or wi-fi.  Apps offer respondents pure convenience and offer you as a researcher a range of tools that online surveys cannot make use of. Customers like them, and they use them.  Whereas they may groan at your emails filling up their inbox or simply ignore they enjoy the autonomy apps afford them to respond in their own time.

Like landlines, online surveys are falling into disuse in a mobile world. At OnePoint Global we see apps as the loyalty card of the survey world – every brand wants an icon on their customer’s phone or tablet and every agency or panel company wants to make the most of the samples they have by meeting their needs for convenience and channel choice. For this reason, we’ve deliberately made app surveys as accessible as possible.  We’ve made it simple and quick to integrate Survey Apps into your research programme. And like the best things in life, our Apps come in various flavours.

1. Vanilla

Get your audience to download the OnePoint Surveys App from their favourite App store and add them to your sample. Create your survey, make it live and ‘voila’ – your sample will open the app and find your survey there to take. Put your branding on the survey, or, if you are an agency or freelancer, add your client’s branding. There’s nothing stopping you from creating hundreds of branded surveys and pushing them out to your panels through our ready to go My Surveys App which is free to download from the App stores. One App, multiple surveys. Serve the Vanilla App with a topping of any branding you like.

2. Chocolate Chip

Here at OnePoint Global we’ve done everything we can to make coding and creating mobile-friendly surveys easy and convenient. Our OpenSource Software Development Kit (SDK) allows you to make survey Apps quickly in whatever branding you choose. And if you need help getting your Apps published to the App stores, we can show you the ropes, making it pain free and straightforward.  If your developers aren’t keen to take up the challenge, our team can create an App to your specification.  Put your brand of chocolate chips into our app to make it look and feel uniquely yours.  Simple. They’ll taste your branding, feed on your survey content and yet our great codebase and survey engine will be in the mix, bringing it all to life.

3. Double Chocolate with Sauce

This flavour, otherwise known as ‘App in App’, is where you take our Survey App and embed it into your own. Have an App that your customers love? Now find out how much they love it and why. Find out what your NPS™ is and gain rich, personal feedback from your fans by allowing them to upload voice, video and photos for invaluable insights you usually only get from focus groups.  Once you have our app in yours, you can create as many surveys as you like and you can even push them to new users with App notifications or SMS invitations. You can also use SMS invitations to bump up the number of customers proudly displaying your app icon on their smartphone or tablet. If you have an employee engagement App, our survey capability gives you the power to pull information and gain measurable feedback, rather than simply pushing out your messages.   Increasingly we’re finding app developers using our survey capability in UX research so even if you use the App to develop better Apps, it’s a feedback channel that does more than give you a rating or a single comment.

Irresistible

So why are all our App flavours so irresistible and tasty? Firstly, it’s because they’re free. It’s part of our OpenSource policy. Get the App in any flavour and then just pay for results. That’s right. You don’t pay for surveys sent, just for responses – that’s each time a survey has been opened and started, along with any SMS costs. If you send SMS invites, there will be a fixed price per SMS. Everything else – geolocation, barcode scanning, short or long surveys…it all comes under the same simple tariff.  Easy. Affordable. Cost effective. Making a business decision is simple. Budgeting is child’s play. The results, on the other hand, are out of this world.

You can capture nuanced responses with all the different question and answer types or by including complex piping and routing. You can also use if-then’ scenarios to drill down for detail depending on how a person responds.  Plus, your results will come faster than you’re used to, meaning you can adapt your business or your survey on the fly if you need to.

How do we do it?

While other companies have been hammering away at online surveys, we skipped straight to mobile. We’ve been working on mobile-first market research tools for years and over that time we’ve gained speed by creating our own scripting language that parcels up chunks of code so it’s super quick to create complex surveys in minutes without becoming an expert in market research logic. Let your developers develop, let your researcher’s research and let them work together easily.  We’ve compressed a decade’s intelligence into nice, manageable pieces that you can easily manipulate without getting lost.

Get the Idea?

OnePoint Studio is our IDE. It’s an Independent Development Environment – a Developer’s one-stop-shop in which everything needed to code a great survey is there ready for you to combine as you will. Just download the OneScript Studio and use the split screen & WYSIWIG editor to see instantly how your style sheet or question changes pan out on the user interface.

What is more, you don’t need to bring in a variety of coding languages. The logic relies on modern, standard scripting languages that your developers will already be familiar with, like C++ and C# and good old XML.  If you’ve got an App already, or even have a web developer on your team, they’ll be able to build your custom App with our toolkit, stress free.

Intrigued? Find us on GitHub, Facebook, Linked In or just get in touch for a chat. We’d be happy to demo our App or the  ‘Build Your Own’ SDK.

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