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OnePoint Global adds an intelligent Optical Character Recognition (OCR) feature to its survey app

OnePoint Global adds intelligent Optical Character Recognition (OCR) to its survey App enhancing its best-of-breed mobile survey software. The company’s My Surveys App is available free to Market Research agencies and brand owners of all sizes. The new in-App feature reads text within images and can trigger new surveys or question sets based on keywords within till receipts or product labels. The text can be stored more efficiently than image files and can be extracted for further processing or analysis,…

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