Augmented Reality

Augmented Reality

OnePoint Global plans to add augmented reality question types to its survey app

OnePoint Global announces plans to enable Augmented Reality (AR) question types within its Survey App making it the first company to offer Augmented Reality experiences within mobile market research Apps.

The development will enable researchers to exploit the AR capabilities of Apple’s iOS 11 and 12 mobile operating systems announced at the Apple developer conference on Monday 4th June and which will be available on Apple mobile devices in Autumn this year. OnePoint Global was the first company to develop market research software for mobile devices twelve years ago and has since delivered an impressive track record of innovation keeping its products apace with advances in mobile technology. The latest announcement allows OnePoint Global to maintain its position offering the world’s most advanced and functionally rich Market Research App.

The My Surveys App already contains sophisticated scanning technology that can store data from images as text and can trigger surveys from keywords identified within photos, till receipts or barcodes to deliver highly personalised and dynamic surveys.

Registered Apple Developers can already create Apps by using Apple’s ARKit in combination with OnePoint Global’s SDKs (Software Development Kits) to include Augmented Reality surveys. Doug Morris, Chief Technology Officer at OnePoint Global, commented, “AR developers can easily add market research functionality to their Apps using our App SDKs without needing to be experts in the complex logic involved in surveys. We offer the added reassurance that our Apps are designed to work reliably at scale and at speed and are fully supported and maintained.

Already designed for optimum performance and stability, the My Surveys App will load twice as fast with the release of iOS 12 and will respond instantly allowing users to compete surveys without giving up much of their time. The combination of OnePoint Global’s App technology and the new capabilities of Apple’s latest operating systems mean that market research is set to become a far more enjoyable and engaging experience for respondents than ever before.