Driving a Mobile First Approach for Today’s Resilient Market Research Industry.
Today OnePoint Global the specialist provider of mobile survey solutions, announced the next generation of its Mobile Survey Platform’s User Interface following three years of research and development within their Innovation Lab. The launch makes OnePoint Global the only company that allows researchers to distribute surveys to and from any device. While some survey software providers offer mobile-web friendly surveys, no other company allows researchers to create and manage surveys from smartphones, tablets, phablets, laptops and desktops too. Researchers can set up surveys, run them and view results from anywhere, giving researchers the same freedom they offer to respondents to access surveys when and where it suits them best.
Focused on creating a highly intuitive user experience, the enhanced Mobile Survey Platform capability accessed via a OnePoint Global Account offers Market Researchers the ability to to deliver their surveys onto any mobile, tablet, phablet or PC and also create and launch their mobile research projects from any mobile device, anytime, anywhere.
With increased speed of performance, enhancements in mobile device responsive formatting, all underpinned by an Open Source approach, there has never been a more dynamic and intuitive survey software Interface for Market Researchers.
Based on Google Material Design, the new User Interface continues to provide all of the same Mobile Web and App survey management capabilities, but with new future-facing functionality.
“Providing Market Researchers with easy to use technology that can also deliver complexity with power and sophistication is the challenge that we have set at the very heart of our approach.” Said Tim Snaith, Chief Research Officer OnePoint Global. “Whether it’s using the drag and drop survey editor, the specialised online and mobile scripting language-OneScript, uploading panels, or creating projects with multi-channel surveys, creation and deployment is made effortless through the Account Interface which consists of a suite of fast loading and web responsive applications.”
A Mobile First approach to Market Research is important not only to stay ahead of technical developments but to proactively engage with consumers on their channel of choice, yielding quicker and higher response rates.
All of the technology used to deliver the OnePoint Global Mobile and Online survey solution is available Open Source so for clients who want a solution built to their own taste and requirements they can now effortlessly build their own.